|
Edition 72: June 12th 2008 In this newsletter: News
Top 10 Reasons Why Some People Are Much More Successful In Business
Than Others
News Top 10 Reasons Why Some People Are Much More Successful In Business Than Others Successful people succeed because: 1. They set goals in writing and remind themselves every morning. Research shows this can make you over 30 times as likely to succeed. 2. Use the 80:20 principle. They direct their effort and energy to the 20% of things which make an 80% difference. 3. Rely on systems. This is better than relying on people. They make sure they have a good customer management system which stores data and information about what clients actually want and what customers dislike. A CRM system is useful for optimising marketing strategies as the system will indicate where customers are coming from, what their buying trends are and how a relationship could be enhanced to instil future loyalty to business services or products. 3. Be prepared to take a new direction when a new opportunity arises. They extend their networks by joining a networking group and look for partnership opportunites with local businesses to further promote their business. 4. They know that being the cheapest is usually a poor strategy, especially for a small business. If they gain their customers by being the lowest priced, they will lose them when customers find it even cheaper elsewhere. There is always a competitor whose sole focus is to sell cheaply (eventually they'll go bust but another competitor will soon emerge). Think in terms of value not price. 5. Understand that to succeed their business must be different, having a unique differentiator makes it very difficult for a competitor to imitate what you offer. 6. Know the lifetime value of a customer. They see each customer as a potential life time purchaser. They dont just go for todays transaction. They make sure their marketing is long-term relationship orientated campaign. 7. They dont change banks or accountants just to save a bit on charges. When they find a good manager, they build a relationship and stay with it. They are open and honest and work as a team. Take advice. they use experts to help them find solutions to a problem and plan the best strategy to get where they want to be. 8. Take a firm stand on customer credit from day one. A customer who doesnt pay is worse than no customer. And once you let him get away with late payment, he'll always do it. 9. Hire attitude and teach function. When theyre looking for a new team member, an enthusiastic positive attitude is more important than job experience. You can teach people how to do the work. You cant teach attitude. Motivate and empower staff. Nothing impresses a customer like a problem solved quickly, efficiently and politely. Then show appreciation to staff for a job well done.
10.
Dont assume the future can be predicted by the past. Look forwards,
never backwards. Well- managed time is the most precious resource;
Bill Gates said: "Time is one of the most significant factors in my
success." Reduction In Time Limit For Reclaiming Tax The length of time in which taxpayers can reclaim overpaid tax could be cut. At the moment, individual taxpayers have five years in which to claim any amounts of overpaid tax. The new Finance Bill, however, includes proposals to reduce that time limit to four years. The Finance Bill is currently before Parliament and, if passed, is due to become law later on in the year. It has been estimated that almost half (44 per cent) of all refund claims cover a period of six years. A spokesperson for HM Revenue and Customs said of the rule change: Four years is sufficient time for customers to make a claim in normal circumstances. However, to ensure taxpayers do not lose out, we will continue to accept claims for refunds after this time limit in certain circumstances. These include where an error or mistake on our part has led to the claim being made outside the time allowed; where a taxpayer has given clear notice of his or her intention to claim before the time limit expires; or where the reason for the delay in making the claim was clearly beyond the customers control.
Networking Event
A P Robinson & Co, Lloyds TSB and Bridge MacFarland Solicitors are
hosting a Networking Lunch at the Waltham Windmill Golf
Club on Tuesday 15th July from 12.30pm (till
2.30pm). If you are interested in attending, please contact Lizzy Dale on 01472 345888 or lizzy.dale@aprobinson.biz.
The team from A.P Robinson & Co, based on the
corner of Riby Square, are running in memory of Shirley Philipson, a
valued member of staff who sadly passed away earlier this year to
cancer.
|
