Edition 74: July 10^th 2008
 

In this newsletter....

News

Three Easy Ways To Get More Sales


Internal News

A P Robinson & Co Networking Event

Top Tips For Networking

Welcome To David Hine
 

News
 

Three Easy Ways To Get More Sales

Most successful businesses use these three tactics to maximise their sales results. Theyre easy to use and highly effective. But many businesses struggle to get enough sales because they dont know about these tactics, or dont use them.

If you would like to find out any further information or seek advice from our Marketing Manager, please contact Lizzy Dale on 01472 345888 or lizzy.dale@aprobinson.biz
 

1. Sub- Divide Your Market

Segment your market into several narrowly defined sub-markets, then customise your sales message to appeal to the specific needs of prospects in each market. Prospective customers are more likely to buy your product or service when they believe you understand their needs.

2. Highlight An Exclusive Benefit

Promote a benefit that your customers can get from you but cannot get from your competitors. This unique selling point with help to make your business stand apart from competing businesses. Here are some exclusive benefits with examples of how you can dramatise them:

Faster Service: 'Free overnight delivery of every order'

Better Guarantee: 'Exactly what you want, when you want it, every time, or its free!'

Personal Service: 'Your own service representative with a real name and phone number you can call anytime'

A P Robinson & Co has a few unique selling points for example:

1. We have one of the highest proportions of qualified accountants in the area

2. We offer unlimited free consultations and free telephone calls

3. We are a young, progressive firm, skilled in business disciplines to look at reducing your taxes, maximising your profits but also improving your management techniques for better results.
 

Include your benefits in all your advertising, letterheads, on your website, brochures, business cards and anywhere else your company name appears.
 

3. Follow Up Every Sale With Another Offer

You will always need new customers. But dont overlook sales you can easily get from your existing customers. Its easier to get more business from them than to get any business from new prospects.

Your customers are more receptive to offers after they have bought from you. Offer them another product or service relating to the one they just bought.

If you dont already have additional products or services, find or create some. For example, offer instructional material relating to your customers original purchase. It can be a book, a series of books, a training course, computer software, membership in a fee-based web site or another type of instructional material.

Alternatively, if they are happy with your product or service, ask them to refer another customer or business. If you make a sale, send that customer a referrals gift or discount card off their next purchase.

 Good Luck!

Good luck with your marketing, if you would like any advice or help, please feel free to contact Lizzy Dale at A P Robinson & Co on 01472 345888 or lizzy.dale@aprobinson.biz

Internal News
 

Networking Event

Excellent news! We are just about at full capacity for our Networking Event on Tuesday 15^th July 2008 at the Waltham Windmill Golf Club from 12.30pm onwards.

We have a couple of spare places. If anyone is interested in attending or has not yet confirmed their attendance, please do so by 4pm tomorrow (Friday 11^th 2008) by contacting Lizzy Dale on 01472 345888 or lizzy.dale@aprobinson.biz

Networking Top Tips

Here are some of A P Robinson & Cos top tips to help you with your networking:

1. Take plenty of business cards. The event is proving to be incredibly popular and we would like you to let as many people as possible know about your business.
    
2. Be able to give an unforgettable personal introduction in 10 seconds. When someone asks where you're from, don't just say "Grimsby." Expand on it with something interesting: "Oh, I'm from Grimsby. How could I leave an area with such delicious fresh fish and friendly faces." Get creative. Get unique. Watch what happens.
    
3. Be friendly, open, honest and most importantly, be inquisitive.
    
4. Attend the networking event early. Check out the nametags and delegates list. Ask the host to introduce you to people you would like to meet.
    
5. Try and talk to everybody. Dont sell them; dont probe them, just make friends, because people buy people first.
    
6. Bring a pen and paper so that you can make notes and schedule appointments after the event.
    
7. Make follow up calls or emails or create a newsletter after the event. Keep in touch with people you have met so that you can expand on your networks in the future.

Welcome David Hine

We would like to warmly welcome David (22), who is a new Trainee Accountant to the firm. David joined us back in May and is now a permanent member of Sarah Clarks team.  David has almost 2 years experience in accountancy and is currently working towards his ACCA. Previous to joining the finance industry, David worked for a loss recovery business in the area. Outside work, David enjoys a spot of tennis, football and keeping up to date on his current affairs.

 www.aprobinson.biz