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Edition 80: 6th November 2008
In
this newsletter:
News
Keeping Afloat in Turbulent Times -
FREE Seminar
Must-Do Marketing
The International Symbol of
Friendship
Internal
News
Emma
Stamp & Lizzy Dale Short-listed for The
Outstanding Young Person Awards
Launch of our Client
Satisfaction Survey
Become Client of the
Month
Launch of the Under the Tree
Christmas Charity Appeal
Are Tough Times Ahead?
All the economic indicators tell us that we are looking at some
tough trading times ahead.
In that regard, we have prepared a "Tough Times Business Checklist"
which we hope you will find useful as you look at ways to keep your
business successful in this environment. Click
here to
download the checklist.
Please review the ideas we have presented and talk to us about how
we can help you with implementation. We can assist you to control
your costs and maintain your revenue base.
You must take steps NOW to make sure your business responds
proactively to the current slump.
Please contact us with any queries or concerns. We are here to help.
FREE Seminar
"Trading Through Tough & Turbulent Times" Seminar - Thursday 20th
November 2008
A
P Robinson & Co would like to invite you to a FREE seminar at the
Europarc Innovation Centre, Innovation Way, Grimsby, offering advice
on how to continue trading successfully through these turbulent
times.
The seminar will be presented by the much sought after Gordon
Gilchrist, Marketing Director of The 2020 Group, an innovative
company which provides superior and expert marketing, management and
strategy solutions to professionals around the world.
With refreshments on arrival at 10am, the presentation will finish
at 12pm and will be followed by a complimentary hot buffet and
refreshments.
Places are limited so please contact Victoria Carmichael on 01472
345888 or e-mail
victoria.carmichael@aprobinson.biz
to reserve your seat
at the event.
Keeping Afloat on a
Turbulent Tide
We
have recently seen many changes in the financial markets as a direct
result of the current Credit Crunch including the planned merger
between Halifax and Lloyds TSB and also the likelihood of other
building societies following suit or being bought out in order to
compete and survive. Many forced decisions will have to be made and
acted upon in response. Current plans may need to be re-assessed and
re-arranged in order for success.
These historic changes have resulted in the collaboration of the
financial markets and the Government to ensure that plans are in
place to deal with this uncertainty and to establish a strong
foundation to avoid this happening again.
In
these uncertain times it is equally important for individuals to
carry out a review of their financial arrangements to ensure that
their plans and aims remain on course to achieve their goals.
Will you still be able to enjoy your retirement at your chosen age?
Are your savings still working hard for you today and are they safe?
Is your mortgage still at a competitive rate? Are you paying too
much for your domestic and business insurances?
Through our Independent, In-house Wealth Management Department we
can help you overcome these financial concerns and any others you
may have.
As
a valued client of A P Robinson & Co we would like to offer you a
FREE initial consultation with our Independent Financial Advisor who
will assess your current situation and advise what actions need to
be taken to protect your family and business.
Please
contact us on 01472 345888 or email
victoria.carmichael@aprobinson.biz
to arrange a mutually convenient appointment.
Must-Do Marketing
What is Your Unique Selling Point?
Yes, we are in the middle of a credit crunch, and yes, expendable
cash is not as plentiful as it has previously been, but there is
still some out there and people still want to spend it.
The
credit crunch has caused a class divide in spending. People are
split between the lowest value and price available and the highest
quality and service at a premium rate. Middle class shopping has
disappeared.
What does this mean for your business? You have to choose either
way.
Will you target the lower or upper class spenders?
"I
can't afford to waste money on marketing."
But it is not a waste. It is vital.
It
does not matter which end of the spectrum you aim for, as long as
you make it one or the other. If you are going to be the cheapest,
make sure you are and make sure you tell people. If you provide the
best, get out there and tell people why you are the best.
You need a Unique Selling Point. What do you do that others
do not? Why do your customers buy from you? What benefit do they
get? Simply, what makes you unique?
In
the 1860s, Sarah Nelson began making and selling gingerbread from a
tiny cottage in the quaint village of Grasmere in the Lake District.
It was an instant success and her business along with her secret
recipe was passed down through her family until it was bought by
another local family in the 1960s.
Today, the wonderful aroma of freshly baked Grasmere Gingerbread
leads droves of tourists and visitors into the same shop on a daily
basis. In the height of the tourist season, the queue for this
unique confectionary resembles a queue at Alton Towers. TV chefs,
Jamie Oliver and Phil Vickery, have used the gingerbread in their
own recipes and also promote it in their books.
So, why is it so sought after and why do people make a special
journey just to buy it?
Because of its Unique Selling Points:
-
Grasmere is world famous for being the home of English poet William
Wordsworth thus attracts thousands of visitors
each year
- The recipe is over 150 years old and is secret
- It has a rich and interesting local history
- It is still made in the same tiny cottage where it was first
produced
So, consider your own USP and then spread the word. It is no
good keeping it to yourself; your potential customers need to know.
For any queries or assistance on developing your brand, please
contact us at
enquiries@aprobinson.biz or call us on 01472 345888. We
are here to help.
The 7 Wonders of the Web
A
website is not just another form of advertising. It can do worldwide
wonders for your business, and here's how.
1 Raise Your Profile
A
well designed website has the power to connect your business to
potential new clients who would otherwise never have known about
you.
2 Global Presence, 24/7
You can give support to current customers and provide information to
new clients 24 hours a day, 7 days a week.
3 Potential New Clients
This detailed service educates Potential New Clients before they
even pick up the phone or visit your premises. You could say they
are "Pre-sold".
4 Customer Confidence
A
professional, comprehensive and well-branded website shows
commitment to the service you provide, inspiring customer confidence
in your business.
5 Environmentally Friendly
Using a website and corresponding by email reduces the need for
stationery. Online brochures can also be quickly and inexpensively
modified.
6 No Limits
The internet is open for global business 24/7, and there is no time
limit or space constraint on your website, unlike print-based or
visual advertising.
7 It Really Works
It is 1am and you cannot sleep because you can't remember the name of
the athlete who won gold in the 5,000 and 10,000 metres, and the
marathon at the 1952 Olympic Games in Helsinki. What do you do?
Google it. Instant answer.
With "Search" becoming the fastest growing form of marketing in the
UK, all businesses regardless of size or industry will ignore their
online presence at their peril.
We now offer websites and bespoke holding pages for any sized
business. Our experts can design your company Logo and write the
content for your website.
To explore the selection of websites and excellent prices, please
visit
www.aprobinson.biz/websites or
http://www.laser-red.com/
or
contact
victoria.carmichael@aprobinson.biz
Say "Cheese"
Do
you avoid miserable checkout operators? Do you begrudge giving your
money to grumpy shopkeepers?
A
smile is the International Symbol of Friendship; it both attracts
and breaks down barriers between yourself and others. You will
appear much more attractive and approachable, and it is contagious -
it brightens the moods of those around you. Extensive research
concludes that humans respond like for like when they encounter a
specific emotional sight. If met by a frown, they will return the
grimace, and equally a smile will provoke a grin.
But it is not just beneficial to those around you, it also makes you
feel good because, just as we replicate facial expressions of
others, our emotions correspond with our own actions. Smiling will
elevate your mood despite all efforts to succumb.
If
Mr Happy and Mr Grumpy are both selling the same chocolate bar at
the same price in the same location, to who would you give your
money?
Internal
News
Outstanding Young Talent at A P Robinson & Co
The innovative achievements of two of the A P
Robinson & Co management team have been recognised by
the Hull and East Yorkshire division of the Junior
Chamber International. Emma Stamp and Lizzy Dale have
been short-listed for the JCI annual "The Outstanding
Young Person Awards" ceremony in the categories of
Academic Leadership and/or Accomplishment, and Business,
Economic and/or Entrepreneurial Accomplishment.
JCIUK is part of a global organisation, JCI,
which is a personal development and networking
organisation for men and women in their 20s and 30s with 250,000 members across 100 countries. Emma
and Lizzy have been identified as outstanding by the
judges in recognition of their remarkable contribution
to the business and their self-motivation for personal
development and achievement.
Emma's role as Senior Manager of Operational
Services is extensive and varied. In her 11 years with A
P Robinson & Co, Emma became the first accountant to
qualify and quickly progressed to achieve the status of
Chartered Accountant. She has since gained her
practising certificate which enables her to run her own
practice.
She is proactive and forward-thinking and has
been instrumental in developing A P Robinson & Co. She
has managed all departments of the business including
the accounts teams, administration, reception, payroll,
and last year spearheaded the recruitment and
implementation of Lizzy in the new position of Marketing
Manager. She has achieved all this whilst balancing a
demanding fifty hour working week with a partner and two
young children.
Lizzy joined A P Robinson & Co one year ago as
Marketing Manager in the newly introduced role. She
created and launched a company website and new
promotional materials, giving A P Robinson & Co a
contemporary, original and non-stereotypical new brand.
Through her efforts, A P Robinson & Co is now a
member of five successful networking societies which has
ensured the firm has a strong presence in the local
business community and a substantial network of
contacts.
Since October 2007, Lizzy and Emma have been
instrumental in the establishment of new services that
the company now offers including the introduction of a
Human Resources service and the ability to offer
websites to clients in conjunction with local business,
Laser Red. Whilst working full-time in her role, Lizzy
achieved a CIM Professional Diploma in Marketing and was
headhunted by Manpower Software in London. Her role was
so significant that A P Robinson & Co replaced her with
a new Marketing Manager.
The awards ceremony will be held on Thursday 20th
November at the Ramada Jarvis Hotel in Hull, and will be
attended by the senior team from A P Robinson in support
of their talented colleagues. Managing Partner, Andrew
Robinson, said, "Both Emma and Lizzy's contribution to
the growth and success of A P Robinson & Co has been
phenomenal. They are proactive, enthusiastic and
dedicated to their work, making immense achievements for
both the company and their own personal development.
They both deserve to win as they are truly outstanding
professionals."
Are We Keeping You Satisfied?
We want to know if we are doing everything we can to support and
improve your business and if not, why not? This is your chance to
tell us what you really think of us and what else you would like
from us.
At A P Robinson & Co our commitment is to provide you with valuable
services of the highest quality, in a manner that meets or exceeds
your expectations.
To help us fulfil our commitment to you, we invite you to evaluate
our performance and services by completing a brief survey. Please be
honest. Your comments are invaluable and will be sincerely
appreciated as we strive to continuously improve our services.
We value our relationship with you, and would appreciate your
completed response by 25th January 2009. All returns will be placed
in a prize draw to win a bottle of champagne.
Click
here to enter.
Become Client of the Month
This is
your chance to receive a pat on the back and get a bit of free
publicity.
We're
always telling you about our successes and achievements, but we want
to hear from you about your own triumphs.
And it
doesn't have to be business related. If you or any member of your
team has done something you are proud of, drop us a line at
victoria.carmichael@aprobinson.biz
for the chance to become Client of the Month and win a bottle of
bubbly.
Launch of the Under the Tree
Christmas Charity Appeal
Following the success of the last three years, we
are continuing what has now become our traditional Christmas Present
Appeal.
From December we will be inviting anyone and
everyone to donate a Christmas present to charity. This year we are
supporting Women's Aid in Grimsby. We would love to help the mums and
children enjoy a special Christmas so we will be asking you to buy a
present and bring it to us at our Grimsby office at Riby Square and
put it under our huge Christmas tree in reception.
The ages of the children range from babies to 15
years so we will need a varied range of gifts for both girls and
boys of all ages. Although we often think Christmas is just for the
kids, we would like their mums to have some parcels to open as well so
we are also asking for presents that suit women.
We know you are busy enough with your own
Christmas shopping but it really will make a happy difference to
people less fortunate than us, so please try and find the time.
Alternatively, if you would like to make a monetary donation, you
can also drop that into our reception; all money raised will go
towards throwing the women and children a sparkling Christmas party.
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